The Press- Register's primary area of circulation is the Mobile/ Daphne/ Fairhope CSA. The CSA is comprised of Mobile and Baldwin Counties and is home to 413,180 adults 18+.

The Mobile/ Daphne/ Fairhope CSA is Alabama's second largest metro area and consistently ranks among the top 100 out of 320 metro areas in the United States.

The Press-Register delivers the Market.

Daily, the Press-Register is read by over 219,000 or 53% of all adults in the Mobile/ Daphne/ Fairhope CSA. On Sunday, our readership increases to 66% or 271,000 adults. During an average week the Press-Register reaches 335,000 or 81% of all adults in the CSA.

To see a profile of adults 18+ in the Mobile/Daphne/Fairhope CSA along with the Press-Register's coverage in each demographic group, click here.